With the fast evolving search engine indexes it is vital to ensure that your website is staying in front of the crawlers of the search engines. Fighting to get top placement is the ultimate goal, however like anything else that is technology based, things change and those that were once on top may not be if they do not monitor the search engines.
As with any business, monitoring your advertising and marketing strategies plays an important role in your success in business. Search engines are valuable marketing portals; however, they too are not shelter from faults.
Monthly submissions to search engines and link popularity are the key to keeping you on the top the search engines. You have to constantly work to build more relevant links to you web site and make sure that the search engines are visiting you. Building and monitoring links can be an automated task using desktop software that is available.
One way to monitor the search engines crawlers is to install a small, but powerful not to mention free program that is designed to track only the crawlers and search engine spiders. The software is called CrawlTrack and is available in a wide range of languages. It is deigned for specifically for use with PHP but it is a valuable piece of software to monitor and track the activity of search engines on your website.
If you are monitoring link popularity and the activity of the search engines on your web site, you actively work to keep your website listed in the top of the search engines. Search engines account for more then 80% of all internet traffic so you cannot overlook the importance of monitoring them. Remember they constantly change so you must actively monitor them to keep up.